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TRUEFITT & HILL x MORGAN MOTOR COMPANY

Posted on: 14 Nov, 2018

 

 

We are delighted to bring you the news of our latest collaboration with the iconic Morgan Motor Company, a family-owned manufacturer of hand-build, British sports cars, famous over the world for their unique blend of craft, heritage and pure driving pleasure.

 


Back in 1900’s, life on the open road was literally hair-raising! Behind the wheel of the latest fad, the ‘drop-head’ motor, later to be known as the familiar convertible, drivers were quickly discovering how this new exposure to the elements affected their immaculate appearances. With open-top cars bringing a new sense of speed, an unkempt coiffure posed a challenge. It was these gentlemen who saw the need for grooming products of the highest order to maintain both their on-and-off-the-road appearance.

 


Today, the collaboration focused on rebrand of our C.A.R Lotion & C.A.R. Cream. First created in the early 1900’s for the Royal Automobile Club on Pall Mall and from where it took its name, C.A.R. Cream and C.A.R. Lotion became an instant success catering to the discerning modern day gentlemen.

 

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